Folio, Issue No. 1—5, n.d., c. 1960—65. Sanders Printing Corporation, New York, NY. Five individual volumes (of at least fifteen issued), 9 x 7.75, each with pp. 12 plus covers. Each issue was designed by the designer/studio being featured.
Heavily illustrated in black and white and some color with captions, designer and introductory texts including articles on Public Relations by Christopher Cross (perhaps of Christopher Cross and Associates Inc. New York, which specialized in public relations and advertising) and illustrated examples of printing techniques and production notes by Sanders Printing founder, Norman Sanders.
Folio was a promotional booklet for Sanders Printing Corporation, ”Lithography, Letterpress and Santaglio—Since 1895” which presented praise to individuals and organizations whose work in graphic communications was made on the basis of outstanding talents and unique accomplishments. This collection includes:
- Folio 1: Chermayeff & Geismar Associations
- Folio 2: The New York Times Promotion (Louis Silverstein)
- Folio 3: Papert, Koenig, Lois, Inc. (George Lois)
- Folio 4: The Work of George Tschnery
- Folio 5: CIBA–U.S.A. (James K. Fogleman and Staff)
A good, incomplete set of (5) stapled promotional booklets with light handling throughout. Issues No. 3–5 have a damp stain in the lower, center near the stapled binding of each page. Uncommon as a group.