George Tscherny : Minimum Means Maximum Meaning — Five Decades of Graphic Design. Compiled by Yu BingNan; Edited by Zhao Zhong, 2004. Southeast University Press, China. 8.5 x 10.75, pp. 168, softcover with french flaps and parallel Chinese and English text. Printed in China.
Surprisingly uncommon. Including (4) reprinted contributions: George Tscherny by Philip B. Meggs; The Disarmingly Simple Design of George Tscherny by Steven Heller; The Master Series: Tscherny at the Visual Arts Museum by Silas H. Rhodes; and George Tscherny on his Induction into the Art Directors Club Hall of Fame.
More than (60) succinct section texts by Tscherny emphasizing the ideas, purposes or motivations for the works illustrated (i.e. the shape of things, experiencing motion, cut and paste, chance vs. control, deliberate ambiguity, the flexible symbol, sense and non-sense, investigative design, and much more) — these alone are excellent and make the book worthwhile.
Heavily illustrated with more than (300) work examples, mostly in color with captions; including a section titled: The Five Decades in Perspective with (18) black and white original photos of Tscherny, his employees and the studio between the 1950s–1990s. The book finishes with a Biography and Bibliography.
A nearly fine illustrated softcover with light toning near the edges of the covers and a light bend to the lower corner throughout. Recommended!