Trademarks & Symbols, Alphabetical and Symbolical Designs, 1973 by Yasaburo Kuwayama [2 Volumes]

(2) Volumes by Yasaburo Kuwayama: Trademarks & Symbols, Volume 1: Alphabetical Designs, 1973. Van Nostrand Reinhold Company Inc., New York. 10 x 7, pp. 193. Trademarks & Symbols, Volume 2: Symbolical Designs, 1973. Van Nostrand Reinhold Company Inc., New York. 10 x 7, pp. 186. Both English. Published in arrangement with Orion Press, Tokyo.

A comprehensive, heavily illustrated guide to international trademarks (over 3,000 in total across two volumes). Each volume is organized with three indexes for ease of use: company name, type of industry and designer name. Short texts on trademarks‘ history, components, variations, competitions and changing roles in society are informative and beneficial for contemporary logo and corporate identity design. Author Kuwayama made significant typography and design contributions himself and authored many important books on trademarks and symbols of the world; several are featured here. A practical and inspirational 2-volume set.

Volume 1: Alphabetical Designs includes trademarks based on letterforms and arranged alphabetically. Volume 2: Symbolical Designs includes trademarks based on categories such as human figures, faces, eyes, animals, trees, geometric shapes, Japanese characters and more. 

Nearly fine hardcovers in their original very good jackets with light wear along the edges including small tears and a creased top edge. An excellent set of these sought-after books!