Trademarks and Symbols of the World by Yusaku Kamekura, 1965
Trademarks and Symbols of the World by Yusaku Kamekura, 1965
Trademarks and Symbols of the World by Yusaku Kamekura, 1965
Trademarks and Symbols of the World by Yusaku Kamekura, 1965
Trademarks and Symbols of the World by Yusaku Kamekura, 1965
Trademarks and Symbols of the World by Yusaku Kamekura, 1965
Trademarks and Symbols of the World by Yusaku Kamekura, 1965
Trademarks and Symbols of the World by Yusaku Kamekura, 1965
Trademarks and Symbols of the World by Yusaku Kamekura, 1965
Trademarks and Symbols of the World by Yusaku Kamekura, 1965
Trademarks and Symbols of the World by Yusaku Kamekura, 1965
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Trademarks and Symbols of the World by Yusaku Kamekura, 1965

Trademarks and Symbols of the World by Yusaku Kamekura with a Preface by Paul Rand, 1st ed., 1965. Reinhold Publishing Corp., New York, USA. 10.75 x 11.25, pp. 292. Beautifully printed and bound in Japan by Zokeisha Publications Limited, Tokyo.

“I am firmly of the opinion that trademarks, symbols, and signs must speak an international language.” — Yusaku Kamekura, Tokyo, April 1965.

This is Yusaku Kamekura’s second book on trademarks and symbols — his first was Trademarks of the World in 1956. This oversized book includes a massive 763 international entries (too many designers to list) designed within the last 10 years of its’ publication. It includes a Preface by longtime friend Paul Rand, a Foreword and individual essay “Some Notes on Trademark Design” by Kamekura. The back matter includes detailed design credits (designers name and country, client name and short descriptor) as well as a designer and client index. Large examples in black and white and some printed in as many as six colors. 

A fine oatmeal cloth hardcover in a fine dust jacket with only a hint of wear. The binding is tight and the interior pages are bright and unmarked. An exceptional copy!