Top symbols & trademarks of the world [Volume 8: 1977 Annual]

Top symbols & trademarks of the world edited by Franco Maria Ricci and Corinna Ferrari. 1977, Deco Press, Milan, Italy. 4.25 x 8.25, n.p. with English text. Printed in Italy. Designed by Franco Maria Ricci.

This annual volume is devoted to the the most recent and representative trademarks as discussed in the Foreword by Ricci and Ferrari. With an explanatory, illustrated essay “On Trademarks” by Tomas Maldonado who states: “A trademark is a graphic sign with a symbolic-emblematic function. Its job is to draw attention to the special nature of one particular category of object within a wider group of them.”

This comprehensive Volume 8, 1977 Annual is complete with (745) black and white commercial trademarks and symbols all created after 1967. (30) countries are represented from Argentina to Yugoslavia.

Categorized by country with trademarks arranged alphabetically by client name including: city, activity, designer name, agency and year. Detailed indexes by designer, studio and industry sector permit analysis and comparison.

A fine individual volume; hard to find 1977 annual.