Primo Annual : Art Directors Club Milano 1968 [Giancarlo Iliprandi]

Primo Annual : Art Directors Club Milano, 1968. Paolo Bellasich and Roberto Bossi, Milan, Italy. 9.75 x 12, pp. 300 (plus trade ads) with Italian and English text. Printed in Italy on various stocks. Design by Titti Fabiani and Ennio Lucini.

An extensive work of reference on Italian graphic design and advertising published after January 1, 1966. “In Autumn 1967 the Art Directors Club Milan (founded in 1966) will hold the first Italian exhibition of Art Direction (Art Direction ’67) ... to reveal to the general public the existence of a professional activity and problems that are new to Italy and to awaken the interest of the press; but, above all, it’s purpose is to provide an opportunity to evaluate modern Italian Art Direction by International standards.”

With short texts including: The Club, The President’s Report; Activity of the Committees; Announcement of the Competition; The Selection Committee’s Report; Awards; Creativity Week Program and Conclusion by Giancarlo Iliprandi, President 1967.

Heavily illustrated with black and white examples of work: posters, editorial art, magazine advertising, packaging, exhibition design and more. Contributions by but not limited too: Salvatore Gregorietti, Enzo Mari, Giancarlo Iliprandi, Egidio Bonfante, Ilio Negri, Silvio Coppola, Giulio Confalonieri, Heinz Waibl, Pino Tovaglia, Bob Noorda (Unimark International), Theo Manson, Til Neuburg, Mimmo Castellano, Ennio Lucini, Carlo Bruni, Franco Bassi, and many others. With an Index and excellent trade advertisements towards the back.

A very good hardcover with light wear to the black cloth covers and a small tear to the cloth corner. Slightly bent page corners, a cut-out on page 107/108 and a small dent to the lower pages throughout. Uncommon in the United States.