PM: An Intimate Journal for Production Managers, Art Directors and their Associates [Gyorgy Kepes]

PM: An Intimate Journal for Production Managers, Art Directors and their Associates, Vol. VI, No. 3, Feb–Mar., 1940. PM Publishing Co., New York. 5.375 x  7.875, pp. 87 plus trade advertising. Papier collé cover by Howard Willard. PM (later called A-D for art director) was America's leading trade journal exhibiting ambitious work and Modern sensibilities from influential practitioners between 1934–42.

Featuring the important, sixteen page printed insert designed by the young 24 year old émigré, György Kepes: the first of its kind to be published in the USA. Introduction by L. Moholy-Nagy, Director, School of Design, Chicago with an idealistic essay by Kepes titled “The task of visual adverting and much more,” where he advocates for a new language of visual advertising: “If advertising art will really succeed in the most economical way, it must concentrate its efforts on these new visual fundamentals of our age.” Illustrated with work by Kepes from 1938–40, some full-page: photograms, cover designs, a typographical exercise, magazine covers, book covers and advertisements. Additional articles unrelated to Kepes are included.

A very good, still bright journal with a dark toned spine and some light skinning to the front and back covers, mostly along the edges. Interior pages are still bright and well preserved.