Photo-Lettering's ONE LINE Manual of Styles by Edward Rondthaler and the Staff of Photo-Lettering, Inc., New York City, 1971. Van Nostrand Reinhold Company, New York, USA. 6 x 12, pp. 470, softcover. Designed by Edward Benguiat and Victor Caruso.
This book is a One-line Showing of Photo-Lettering's alphabets, including an Index to the more detailed displays in Volumes 3, 2, and 1. An excellent reference with 6500 Photo-Lettering styles featuring a useful Visual Index of Categories of 16 section numbers on the inside front cover. This is further supplemented with a detailed Alphabetical Index listing styles, designers, and type names.
With a Foreword, Participating Designers & Letterers, Alphabet Comparator & Style Selector, Photo-Lettering Services, How to Order, Artron: Keyboard Lettering, Optical Effects, Photo-Quill and Hand Lettering, a tipped-in catalog for Spectrakrome, a color-matched preview print service and more. A professional alphabet source-book for typographers, lettering artists and designers.
A good softcover with light wear and foxing to the rear covers and spine. The spine is slightly cracked from the dried glue binding and some of the middle pages are being pulled (see photo). Interior pages clean and bright.