Paul Rand: A Designer’s Art, 1985 [Designed by Paul Rand]

Paul Rand: A Designer's Art, 1985. Yale University Press, New Haven and London. 1st Edition. 7.75 x 10, pp. 240. Designed by Paul Rand. 

“The hardest thing to see is what is in front of your eyes.” — Goethe. Paul Rand: A Designer’s Art brings together many of Rand's best essays on design and is heavily illustrated with Rand’s work (and artists he admires) from the 1930s to present (1985) including: advertising, design, corporate identity, posters, book jackets, trademarks, packaging, design teaching, and typography. 

With (27) reasoned and still relevant essays including but not limited to: Art for Art’s Sake, The Beautiful and the Useful, The Designer’s Problem, The Symbol in Visual Communication, The Trademark, Seeing Stripes, Integrating Form and Content, The Meaning of Repetition (tops!), The Role of Humor, Design and the Play Instinct, Word Pictures, Politics of Design, and others. A still classic and thoughtful book on graphic design and communication.

“Paul Rand is an idealist and a realist, one who uses the language of the poet and the businessman. He thinks in terms of need and function... but his fantasy is boundless.” – L. Moholy-Nagy

Very good plus black cloth covers in a very good plus, glossy dust jacket with gentle wear overall. A classic that many designers’ would benefit from!