Paul Rand: A Designer's Art, 1985. Yale University Press, New Haven and London. 1st Edition. 7.75 x 10, pp. 240. Design by Paul Rand. From the front matter: The hardest thing to see is what is in front of your eyes. — Goethe
A Designer's Art brings together many of Rand's best essays on design and is heavily illustrated with Rand's work in advertising, design, corporate identity, posters, book jackets, trademarks, packaging, design teaching, and typography. Includes a revised version of his classic Thoughts on Design for a total of 27 essays: Art for Art's Sake, The Beautiful and the Useful, The Designer's Problem, The Symbol in Visual Communication, and more. A still classic and thoughtful book on graphic design and communication.
“Paul Rand is an idealist and a realist, one who uses the language of the poet and the businessman. He thinks in terms of need and function... but his fantasy is boundless.” – L. Moholy-Nagy
Very good plus black cloth covers stamped with gold lettering in a very good plus, glossy dust jacket with gentle wear overall. Lightly toned page edges and two cracked pages. Recommended!