Official Graphic Art in Switzerland by Walter Bangerter and Armin Tschanen, 1964. ABC Verlag, Zurich, Switzerland. 10.125 x 10, pp. 184 with German, French and English text. Designed by Walter Bangerter.
The first, comprehensive look at contemporary (1964) publicity in Switzerland as it relates to the Federal Government (i.e. Railways, Post, Telephone, National Exhibition, Industrial Fair, Transport Museum, Tourist Office, Red Cross, Lottery, International Motor Show, Swissair, etc.). Heavily illustrated with more than 375 black and white (and some color) examples of Swiss modern typography including: stationary, posters, booklets, brochures and more. With a Preface by the Head of the Swiss Department for Home and Cultural Affairs; an Introduction by General Manager of the Swiss National Tourist Office, along with section contributions and captions by the author. An excellent representation of the distinctive Swiss style.
A fine glazed red hardcover with bright, tight and clean interior pages.