Minolta CI Story, 1984. Seibundo Shinkoshia Publising Co., Tokyo, Japan. 8.75 x 11.75, pp. 134 with Japanese and English text. Printed in Japan.
Uncommon Japanese import with an extensive introduction and detailed text throughout in seven total chapters featuring: 1. Corporate Identity Manual (trademark, color, reproduction, typefaces, guidelines, etc.), 2. Application Design products, packaging, signage, stationary, retail stores, poster and brochures, etc.), 3. Basic Approach (presentation of the new corporate identification to Minolta by Saul Bass, etc.), 5. Developing New Identification Program (mostly dealing with application to products, packaging, etc.), 6. Internal Communication (in-house education, preparing employees, etc.) and 7. Appendices (panel discussion, etc.) with a foreword, preface and postscript.
Heavily illustrated in color (many uncommon examples) with summaries and captions throughout. A fine softcover book with light edge wear and small tear to the paper printed dust jacket.