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Lufthansa + Graphic Design: Visual History of an Airline [Out of Print]

Lufthansa + Graphic Design: Visual History of an Airline [Out of Print]

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Lufthansa + Graphic Design: Visual History of an Airline, edited by Jens Müller and Karen Weiland. A5/05, 1st ed. softcover, Lars Müller Publishers, Zürich, Switzerland, 2012. 5.75 x 8.25, pp. 128 with 400 illustrations and English and German text. Printed in Switzerland. Design by the authors/editors.

From Lars Müller Publishers: Lufthansa is one of the most important airlines in the world. Just as long and varied as its history is the history of its visual identity. The beginning of the 1960s witnessed one of the most important developments in corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule für Gestaltung Ulm to develop a new visual identity for Lufthansa.

Largely implemented beginning in 1963, today it ranks as one of the most groundbreaking corporate design solutions of the twentieth century. With a particular focus on its famous corporate identity, the design and advertising history of Deutsche Lufthansa from the 1920s until today is comprehensively documented here for the first time. Alongside numerous illustrations from the corporate archive and background articles and interviews, this volume contains reproductions from the Ulm study of 1962 and the first corporate design manual for Lufthansa from 1963. 

Out of Print. A fine, unread softcover with only the slightest hint of wear.