IDEA Special Issue: Chermayeff & Geismar, International Advertising Art Magazine, 1981

IDEA Special Issue: Chermayeff & Geismar, International Advertising Art Magazine, 1981

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Idea Special Issue: Chermayeff & Geismar, 1981. Seibundo Shinkosha, Japan. 8.875 x 11.75, pp. 120. Printed in Japan with Japanese and English text. Layout Design by Takenobu Igarashi and Yoshiro Nakamura. Cover Design: Ivan Chermayeff.

An substantial survey with an excellent selection of portfolios, each illustrated with black and white and some color including many period photographs and short captions in Japanese text. An Introduction by Henry Wolf and Biographies for: Chermayeff & Geismar Associates, Ivan Chermayeff, Thomas H. Geismar, John P. Grady and Stephan Geissbuhler.

(8) essays at the back by Ivan Chermayeff and Thomas Geismar (together and individually) ... Design: Another Reconsideration; Trademarks; So What’s New; Graphic Design in Public Places; Concerning Typography and Architecture; Exhibition Observations; A Designer’s Brief for Children’s Spaces and (1) essay titled Graphic Poetry by Toshihiro Katayama. With a List of Clients and Credits to follow.

Richly illustrated featuring (26) individual sections on client projects and general categories: IBM, Chase Manhattan Bank, General Fireproofing, Pepsi Cola Corporation, Solow Building Company, Harper & Row, Philip Morris, Burlington Industries, The Museum of Modern Art, New England Aquarium, St. Louis Children’s Zoo, Expo ’70, Expo ’67, Environmental Designs, Exhibitions, Mobil Corporation, Pan American World Airways, Art Planning, Architectural & Engineering News, Xerox Corporation, American Revolution Bicentennial Commission, U.S. Environmental Protection Agency, Tultex Corporation, Posters, Miscellaneous and Trademarks & Logotypes.

A hard-to-find, very good plus softcover magazine with light wear to the cover, spine and corners. Interior pages are clean with a sturdy binding. Uncommon in the United States. Recommended!