IDEA 84 — International Advertising Art Magazine, 1967 [Corporate Identity: Saul Bass]

IDEA, International Advertising Art edited by Noboru Sakamoto, Vol. 14, No. 84, September 1967. Seibundo Shinkosha Publishing Co., Tokyo, Japan. 8.875 x 11.75, pp. 120 including trade advertising. Japanese and English text. Art direction by Hiroshi Ohchi. Cover design by Saul Bass and Associates.

Published since 1953, IDEA is a bi–monthly magazine dedicated to international advertising art, illustration, graphic design and typography. Heavily illustrated throughout in black and white and color. Filled with excellent and uncommon references, historical content and inspirational Japanese and international works.

• Young Designers Show — Number VII featuring: Giuseppe Lucci, Doug DeWitt, John Sposato and Alan Peckolick.
• Poetic Illustrator — Eugene Karlin
• Marvelous Adventures of Philomene; drawings by Pim van Boxsel
• Posters in Japan 1860-1956 [Illustrated Book Review]
• Toys and Things: The Work of Shigeo Fukuda at IBM Gallery
• Exhibition of Illustrative Works by Tadashi Ohashi
• The Corporate Identity Program: A Visual Communication System for Industry by Saul Bass featuring four case studies: Alcoa, Celanese, Lawry’s and Fuller Paints. 
• Here & There (industry news, etc.).

A very good, vintage magazine with light handling throughout, a few creased corners and light bends to the cover and interior pages. Uncommon in the United States.