IDEA 156 — International Advertising Art Magazine, 1979 [Cover: Wolfgang Weingart]

IDEA, International Advertising Art edited by Noboru Sakamoto, Vol. 27, No. 156, September 1979. Seibundo Shinkosha Publishing Co., Tokyo, Japan. 8.875 x 11.75, pp. 126 plus trade advertising. Japanese and English text. Excellent collage-like cover design by Wolfgang Weingart.

”I have never been to Japan. I know it only from books and photographs. I know some excellent films from this land that is so mysterious to me. I know that there the sun rises earlier than here in Switzerland. I know that there exists a wonderful mountain whose top is powdered with snow and whose blossoms must be enchanting. And I know that these diligent people live with the constant threat of earthquakes. All this that I have said, I have tried to put on paper from a fantasy which has perhaps nothing to do with the reality of this country. If the fantasy is reality, then it was by chance. If not, then I would like to excuse the naiveté of my working manner and the naiveté of my imagination.” — Wolfgang Weingart

Published since 1953, IDEA is a bi–monthly magazine dedicated to international advertising art, illustration, graphic design and typography. Heavily illustrated throughout in black and white and color. Filled with excellent and uncommon references, historical content and inspirational Japanese and international works.

• The Society of Illustrators 21st Annual Exhibition by Eileen Hedy Schultz, Akiko Hyuga and Shinichiro Tora
• John Casado by Dugald Stermer
• Kazumi Kutigami by Hiroshi Sano
• The Citrus Crate Label in California by Marc Treib
• Serial Typography by Helmut Schmid
• Ray Barber & Type Design for “Saturday Night Fever”
• Why poster? The collection of posters at Museum Library, Musashino Art University by Itsuo Ohkubo
• Lions in London: Photo by Jessica Strang by Shigeru Watano
• The 29th International Design Conference in Aspen on the theme of “Japan in Aspen” by Editor
• Here & There (industry news, etc.)

A very good, vintage magazine. Light handling to the cover with a small crease/wrinkle near the gutter on most pages. Uncommon in the United States.