IDEA 131 — International Advertising Art Magazine, 1975 [Cover: Ben Bos, Total Design]

IDEA, International Advertising Art edited by Noboru Sakamoto, Vol. 23, No. 131, July 1975. Seibundo Shinkosha Publishing Co., Tokyo, Japan. 8.875 x 11.75, pp. 136 with trade advertising. Japanese and English text. Excellent cover by Ben Bos of Total Design.

Published since 1953,IDEA is a bi–monthly magazine dedicated to international advertising art, illustration, graphic design and typography. Heavily illustrated throughout in black and white and color. Filled with excellent and uncommon references, historical content and inspirational Japanese and international works.

• Lettering Calligraphy/Alphabets Show by 32 Typographers by Shin’ichiro Tora
• Louis Portuesi’s Promotion Pieces for Reader’s Digest
• Josse Goffin — Belgian Lyricist
• The Orthometric Art of Gerald Cross by Myrna Davis
• Preuit Holland
• “Pattern & Ground” Relationship by Shigeo Fukuda
• Identities in Environment by Midori Imatake
• Edward Marson — New York Designer
• Stephen Graff — Doyle Dane Bernbach
• Jerry C. Demoney
• Vasarely III: Plastic Arts of the 20th Century by Midori Imatake
• Tom Gilday — Penton Publications by Sharon Searer
• Total Design BV by Shigeru Watano
• Leslie A. Segal — Corporate Annual Reports, Inc.
• ’75 Graduation Works of Graphic Art Students
• Graphic Designs from Great Britain
• Book Reviews, Here & There (industry news, etc.)

A very good, vintage magazine with a few scratches to the white cover and light handling throughout. Uncommon in the United States.