IDEA 123 — International Advertising Art Magazine, 1974 [Cover: Burton Kramer]

IDEA: International Advertising Art edited by Noboru Sakamoto, Vol. 22, No. 123, March, 1974. Seibundo-Shinkosha Publishing Co., Tokyo, Japan. 8.875 x 11.75, 140 pages including trade advertising. Art Direction: Hiroshi Ohchi. Japanese and English text. Superb cover design by Burton Kramer Associates.

Published since 1953, IDEA is a bi–monthly magazine dedicated to international advertising art, illustration, graphic design and typography. Heavily illustrated throughout in black and white and color. Filled with excellent and uncommon references, historical content and inspirational Japanese and international works.

• Burton Kramer Associates (14 pp., an early important article on Kramer!)
  
• Young Designers in Poland by Szymon Bojko
• Wilson Mclean
• The ICSID ’73 KYOTO by Hiroshi Ohchi
• Albrecht Dozent's Exhibition and Animated Film
  
• Jerry Pinkney
• French/Morgan/Thompson Group
• Works selected by ADC of Tokyo, 1973
• Book review: "Milton Glaser Graphic Design" by Hiroshi Ohchi
• Rinald Cutini and His Works by Giorgio Busacca
• Munetsugu Satomi and His Works by Yoshio Hayakawa
• Christina Backman (Stockholm) by Hiroshi Ohchi
• Elements of Idea: Posters on the Street by Shigeo Fukuda
• Interdisciplinary Education at Pratt Institute by Midori Imatake
• Environmental Graphics
• Here & There (industry news, etc.)

A very good or better vintage magazine with a still bright white cover. Some light handling and wear along the spine and edge and the front cover is starting to pull a bit. This is the first time we've stocked this issue. Uncommon in the United States.