IDEA 113 — International Advertising Art Magazine, 1972 [Cover: Richard Hess]

IDEA: International Advertising Art edited by Noboru Sakamoto, Vol. 20, No. 113, July 1972. Seibundo Shinkosha Publishing Co., Tokyo, Japan. 8.875 x 11.75, pp. 132 with trade advertising. Japanese and English text. Cover design by Richard Hess.

Published since 1953, IDEA is a bi–monthly magazine dedicated to international advertising art, illustration, graphic design and typography. Heavily illustrated throughout in black and white and color and packed with excellent and uncommon Japanese and international content.

Excellent, uncommon content featuring: A Dialogue with Richard Hess by Jitsuo Hoashi; The Competition Grafik Design Deutschland '69/70; Illustrator Frank Bozzo; Creative Works of Prof. František Bělohlávek by Hiroshi Ochi; Greeting Card and Calendar '72; '72 Graduation Works of Grahic Art Students; From Cube to Space by Naoki Yoshimoto; Ayao Yamana and his illustration and; Here & There (industry news, etc.).

A very good, vintage magazine with light handling, a dog-eared page and a light bend to the corners. Uncommon in the United States.