IDEA 105 — International Advertising Art Magazine, 1971 [Cover: Shigeo Katsuoka]

IDEA: International Advertising Art edited by Noboru Sakamoto, Vol. 19, No. 105, March 1971. Seibundo Shinkosha Publishing Co., Tokyo, Japan. 8.875 x 11.75, pp. 128 with trade advertising. Japanese and English text. Cover design by Shigeo Katsuoka.

Published since 1953, IDEA is a bi–monthly magazine dedicated to international advertising art, illustration, graphic design and typography. Heavily illustrated throughout in black and white and color. Filled with excellent and uncommon references, historical content and inspirational Japanese and international works.

• American Naive Painting ... 18th/19th c. by Masataka Ogawa
• Peter Bentley / Michael Farrell / Stewart Burnett [London]
• The latest works of Crosby / Fletcher / Forbes
• Rudolf Altrichter [Bratislava]
• CBS & Louis Dorfsman
• Helmut Schmid and his Type design
• Shigeo Katsuoka’s Exhibition
• Calderhead, Jackson Inc. [Japanese text only]
• Anthon Beeke’s Alphabet
• Expo Osaka [Book Review]
• Yoko Mitsuhashi by Akira Uno
• Here & There (industry news, etc.)

A very good, vintage magazine with light handling, a few creased corners and a light bend to the bottom corners. Interior pages tight with front cover starting to pull from the binding due to the dried glue. Uncommon in the United States.