Group of (3) Lubalin, Burns & Co. Type Specimens, 1971-74 [Aaron Burns, Herb Lubalin, Edward Benguiat]

A group of (3) Lubalin, Burns & Co. Type specimen brochures, 1971–74. Lubalin, Burns & Co., Inc., Typographers, 461 Eighth Avenue, New York, NY, USA. All approx. 6 x 12, either stapled or folded. The complete set includes:

• Avant Garde Gothic, 1971, double sided, z-fold with six panels. The first typeface released by Lubalin, Burns & Co., Inc. including five weights: Extra Light, Book, Medium, Demi-Bold, Bold (each with ligatures) and a Copyfitting Chart. Typeface designed by Herb Lubalin and Tom Carnase.
• ITC Souvenir, 1972, stapled, pp. 12 plus covers. “Based on source material supplied by the American Type Founders Company, the eight different versions of ITS Souvenir were designed by Edward Benguiat of Photo-Lettering.” Including four weights: Light, Medium, Demi and Bold (each with Italic) and a Copyfitting Chart. With a short introductory text by Aaron Burns, Herb Lubalin and Bob Farber.
• Korinna with Korinna Bold, c. 1974, double sided, letter fold with three panels. “Korinna is one of many such “revival” typefaces that will soon be made available to typographic-design-conscious users throughout the world.” With two short promotional texts. Typeface designed by Ed Benguiat and Victor Caruso.

A good set with light wear and handling. Light toning to the bottom of the white covers.