Graphis Annual 1968/1969: International Annual of Advertising Graphics [Walter Herdeg]

Graphis Annual 1968/1969: International Annual of Advertising Graphics, 1968, edited by Walter Herdeg. Published by The Graphis Press, Zurich, Switzerland. Hardcover, 9.25 x 12, 268 pages including excellent trade advertisements from companies such as: Olivetti, Lufthansa, Pirelli, Schwitter AG and more. Dust jacket design by Giovanni Pintori.

Widely regarded as an important and comprehensive reference work in international graphic design and advertising, this volume is richly illustrated with 1064 examples including 56 in color, from 31 countries. Captions and text appear throughout in English, French, and German. Introduction by Victor N. Cohen (founder of Advico advertising agency near Zürich, Switzerland) on “What teamwork can and cannot do,” with reflections on the creative process in advertising and more.

Organized into 5 main sections and 16 categories including: Advertisements, Annual Reports, Book Jackets, Booklets, Calendars, Christmas Cards, Film Advertising, House Organs, Letterheads, Magazine Covers, Packaging, Paperbacks, Posters, Record Covers, Television and Trade Marks. With a handy Index of Designers and Artists, Art Directors, Agencies and Studios, and Advertisers.

”Graphis Annuals are, of course, independent publications and not a condensation from Graphis magazine, as is sometimes erroneously supposed; in fact, only a very small percentage of the illustrations have been previously reproduced in the magazine.”

A very good or better hardcover in its’ original nearly fine dust jacket with two stamps and a studio embossed seal on early and late pages with minor paper loss to the pastedowns from old tape removal. A few of the ads are skinned along the margin. An excellent reference and source of inspiration; you won't be disappointed!