Graphic Design in Swiss Industry: The standard work on successful industrial publicity [Hans Neuburg]

Graphic Design in Swiss Industry: The standard work on successful industrial publicity by Hans Neuburg, 1965. ABC Verlag Zurich, Switzerland. 10.15 x 10, pp. 200 with German, French and English text. Designed by Hans Neuburg and Walter Bangerter. From the library of a New York City graphic designer with studio stamps on the front and back pastedowns. 

This is the definitive volume on functional graphic design for publicity purposes in Swiss industry. With a short Preface by the publisher, and a Prefatory word by Max Bill and extensive introduction and (10) section contributions by the author, Hans Neuburg including: Materials for written and internal communication, Symbolisation (sic), Newspaper publicity, Documentation and information, Wrapping for goods, Three-dimensional publicity, Outside publicity, Miscellaneous, Designing Industrial design by graphic artists and Symbolism in industry. Followed by and Index of firms and Index of designers, photographers and agencies.

Heavily illustrated with 500 examples in black and white and color: stationary systems, trade-marks, newspaper advertising, packaging and more. Part of the excellent ABC Verlag series. 

A good plus hardcover with some marks to the white binding and bumps to the lower cover corners. Light moisture damage has made most of the pages wavy throughout, with a .5” light stain on the outside margins. In the original dust jacket with small chips along the edges and corners with a larger piece missing on the back (see photo). Some water stains to the inside of dust jacket flaps. With ”184” taped to the spine and the front pastedown. Despite any flaws, still a sought-after book. Condition reflected in the reduced price. Highly recommended!