Graphic Design for Non-Profit Organizations by Peter Laundy and Massimo Vignelli, 2nd edition, 1991. AIGA, The American Institute of Graphic Arts, New York, NY, 8.5 x 11, pp. 47 plus covers. Concept and design direction by Massimo Vignelli (1931–2014). Design and text by Peter Laundy. Printed in yellow and black in Dubuque, Iowa.
First published in 1980, the publication was prompted by a seminar on communication and design for non-profit institutions organized by the AIGA in 1976. This updated, 2nd edition has a new Introduction and Notes and Comments (both by Laundy) reflecting on the technological changes that have taken place between editions. Divided into two parts: “Basic Guidelines” discusses the use of graphic components available to the designer and “Two Prototypic Organizations” illustrate how these guidelines can be applied to a broad range of communications.
The first section is illustrated with best practices related to: Formats, Grids, Full Size Grid, Typefaces, Layout Guidelines, Logotypes and Symbols, Seals and Crests, Color, and Rules. From Vignelli’s “Basic Guidelines Introduction” ... “The main purpose of this manual is not to generate sameness or fads, but to provide tools to develop individual programs to fit individual situations.”
The second section shows how these best practices can be applied to different applications of two organizations: City Historical Society and State Central University. Illustrated sections feature: Identity Elements, Stationary, Forms, Calendars and Invitations, Programs, Posters, Brochures, Signs and more.
A hard to find, very good plus softcover booklet with sunning along the spine and edge. Only a hint of handling throughout. Highly recommended!