Dot Zero No. 5, Fall 1968 Transportation Graphics [Designer: Massimo Vignelli]

Dot Zero, No. 5, Fall 1968. Guest Editor Mildred Constantine, Museum of Modern Art. Published by Ralph Eckerstrom of Dot Zero Inc. for Unimark International and Finch, Pruyn and Company, New York, NY. 9 x 12, 48 pp. Designed by Massimo Vignelli.

Published quarterly in New York, NY from 1966–68 in a total of 5 issues, Dot Zero was the important experimental quarterly for professionals in the fields of visual communication and design; an early critical voice for the design profession.

Issue devoted to the Symposium “Transportation Graphics: Where Am I Going? How Do I Get There?” held at the Museum of Modern Art, New York, October 23, 1967. The papers presented at the Transportation Graphics symposium have been edited and included in this issue.

Editorial Statement by Mildred Constantine and Introduction by George Nelson. Followed by excellent, critical contributions by designers, architects, officials, planners and engineers: Lowell K. Bridwell, Jock Kinneir, Pierre Bourgeau, Henry A. Barnes, Will Burtin, Jonathan Barnett, Donald Appleyard, Peter Chermayeff, Bob Noorda, Charles M. Haar, Harmon H. Goldstone and Daniel T. Scannell. Heavily illustrated throughout with three trade advertisements and black and white examples: proposed signage, in-situ photographs, wayfinding programs, signage standards manual pages and more.

A nearly fine journal with light wear and toning along the white areas on the cover edges and corners. The recommended and sought-after Transportation Graphics issue!