Disegno Grafico in Pubblicità / Graphic Design in Advertising, 1962 [Works by Heinz Waibl]

Disegno Grafico in Pubblicità / Graphic Design in Advertising works by Heinz Waibl edited by Pier Paolo Santini, 1962. Görlich Editore, Milan, Italy. 8.5 x 9, 158 pp. with an Italian and English Introduction dated July, 1962. Printed in Italy.

Uncommon. A rich collection of Heinz Waibl’s work since 1950; original and experimental expressions in the tradition of the avant-garde, Bauhaus, Movimento Arte Concreta (MAC), Max Bill, jazz music and close friend Max Huber, who Massimo Vignelli introduced Waibl to.

From the art historian and critic, Pier Paolo Santini’s thoughtful Introductory text: “Waibl tends towards elementary compositions and reveals the clear tendency to stylize in an abstract way ... utilizing, to this end, analogy, metaphor and illusion.”

Heavily illustrated with (171) black and white and (49) color works including: posters, advertising, catalogs, logos, calendars, stationary, record covers and more for many important post WWII Italian clients featuring: Pagina Rivista, Commune di Milano, Gavina, Artur Eisenkeil, Gasparotto, Brionvega, MAS, Innocenti, Alluminio, Rai Radio Televisione, Pirelli, and many more.

A fine, dark grey hardcover cloth in its original nearly fine dust jacket with only light handling and a small tear to the head of the spine ... still bright white; the nicest we've seen. An excellent introduction to the early work of Heinz Waibl.