A collection of (11), corporate marketing publications from American industrial designers and marketing consultants Lippincott & Margulies, Inc. Founded by J. Gordon Lippincott and Walter P. Margulies in 1943, L&M quickly became an international leader offering expertise in: packaging and product design, interiors and architectural exhibits, corporate identification systems, name development, image research, marketing and communications planning, research and more.
Included in this lot are (10) individual issues of Design Sense; a marketing publication by Lippincott & Margulies, 430 Park Avenue, New York, NY. (Toronto, Detroit, Zurich), pp. 12-16, stapled plus covers, 1962-1967 including nos. 30, 31, 40, 41, 43, 45, 46, 48, 51, and 55. Featuring articles and case histories on: Royal Bank, What Marketing Means, S.C. Johnson & Son, Inc., U.S. Rubber, Borg-Warner, CITGO, Eastern Airlines, Positioning Strategy, The United States vs. Ralph Ginzburg and Eros Magazine, New York Life and more.
This lot also includes (1) stapled marketing booklet titled “Fine Feathers Fine Birds: A Tale of Interior Design”; pp. 20, stapled with covers and a business reply card, illustrated in black and white with interiors and exteriors for commercial clients designed by Lippincott & Margulies, mostly for Eastern Airlines.
Very good with light wear and handling and a few pen marks throughout. The covers for Design Sense No. 55 have come undone from the stapled binding. Valuable information to those interested in the study of Corporate Identity and Marketing during the 1960s.