Conceptions of International Exhibitions by Hans Neuburg, 1969 [Will Burtin, Hans Fischli]

Conceptions of International Exhibitions [Internationale Ausstellungs-Gestaltung, Conception Internationale d’Expositions] by Hans Neuburg with contributions by Will Burtin and Hans Fischli, 1969. ABC Verlag, Zürich, Switzerland. 10.25 x 10, 212 pages with German, French and English text. Beautfiully printed and designed in Switzerland. Graphic conception: Hans Neuburg and Walter Bangerter. Graphic arrangement: Walter Bangerter.

A thoughtful volume on the complex planning of international exhibitions compiled and concisely explained. With a short Preface by the publisher and author, two essays by Will Burtin [Basic Rules for Planning an Exhibition; and The Advantages of Three-Dimensional Communication] and one by Hans Fischli [Some Aspects from the Exhibition Architect’s Point of View] including many critical contributions by Hans Neuburg; co-editor of the magazine “Neue Grafik” and the authority on industrial and technical advertising and design in Switzerland. Biographical text for each contributor. Heavily illustrated with (150) examples including mostly black and white and some color photographs and a few diagrams most with simple captions (name, location, year, client, designer). Part of the excellent ABC Verlag series.

(14) sections including but not limited to: Cubic Thought, Planning and the Scenario, Signs and Symbols, Technical Problems, Lettering in Exhibitions, The Screen System in Exhibition Planning, Informative and Commercial Exhibitions, The Showroom, Display, Traveling Shops, Art at Exhibitions, etc.. With a index of exhibitions, clients, architects, photographers and designers including: Walter Ballmer, Max Bill, Will Burtin, Erberto Carboni, Edi Doswald, AG Fronzoni, Salvatore Gregorietti, Rudolph de Harak, FHK Henrion, Ernst and Ursula Hiestand, Max Huber, Gérard Ifert, Giancarlo Iliprandi, Gérard Miedinger, Josef Müller-Brockmann, Hans Neuburg, Bob Noorda, Nelly Rudin, Anton Stankowski, Total Design, Pino Tovaglia, Unimark International, Massimo Vignelli, Benno Wissing, Shizuko Yoshikawa, and many others.

A very good or better glazed hardcover with a hint of wear to the spine edges; previous owners name inked on front free endpaper; well preserved. A very good or better dust jacket with a small tear and crease to the upper margin and a chip to the back corner. With the publisher’s prospectus laid-in. A bright, fresh copy of an important and sought-after book!