Chicago Cultural Communication Project: Promotional Proposal by Center for Advanced Research in Design (CARD), Container Corporation of America (CCA), Chicago, c. 1966-67. Seven double-sided, coated cards loosely inserted in a die-cut paper portfolio, 9.25 x 9.25. Design by John Massey, Director of the Center for Advanced Research in Design and Director of Design, Advertising and Public Relations for Container Corporation of America with design collaboration from James Adler and Tomoko Miho.
A rare promotional proposal for Chicago's influential cultural program designed to provide the city with a consistent series of posters calling attention to cultural and recreational facilities — the first planned civic graphic/poster program in America.
Seven Chicago posters printed recto with project details printed verso including: program introduction, requesting support and participation, about the idea and logistics, seventeen landmarks to receive a poster design, control and costs related to structures, etc., proposed poster locations and a schematic map of downtown Chicago identifying locations. Posters illustrated: Chicago Public Library (John Rieben); Museum of Science and Industry (Rieben); Lincoln Park (Massey); Shedd Aquarium (Carol Lipper; Massey); Adler Planetarium (Massey); Chicago Has a Great Lake (Massey); and Chicago Has Two Great Zoos (Rieben).
Fine inserts in a near fine portfolio with only light handling.