C&G Partners; Brand Identities and Yankee Stadium [2 Small Promotional Books]

2 Promotional Books: Brand Identities and Yankee Stadium. C&G Partners, LLC., New York City, May 2006 and c. 2009. Each approx. 4.875 x 5, with pp. 90-110, perfect bound with thick boards; one covered in NY Yankee white and blue cloth pinstripes. Edition unknown; presumably for internal or promotional use only and never sold publicly.

Brand Identities: The partners and designers of C&G Partners created the trademarks on the following pages while at Chermayeff & Geismar, Inc., which was dissolved June 1, 2005. “The right logo or wordmark is a critical asset for a successful brand.” Featuring: What makes a great mark? followed by (90) color examples, mostly one per page with the company name and type of industry captioned.

Yankee Stadium: “This monograph features signs, stadium graphics, sculptural installations and exhibits designed by C&G partners in collaboration with the New York Yankees, Populous Architects and Tishman Speyer.” Heavily illustrated with photographs, team history and facts throughout.

Uncommon and near fine promotional books with light handling.