Avant Garde Gothic Type Booklet by Lubalin, Burns & Co., Inc., 1970 [Herb Lubalin]

Avant Garde Gothic Type Booklet, 1970. Lubalin, Burns & Co.,Inc., 223 East 31st Street, New York, NY, 10016, USA. 6 x 8, 56 pp. plus embossed and engraved covers. Printed by Glenn Printing Co., North Kansas City, Missouri, USA.

From the Introductory text: “Avant Garde Gothic. You've seen it on the cover and pages of award-winning Avant Garde Magazine. Originating as a masthead designed by Herb Lubalin, it was developed into a complete alphabet by Tom Carnese. There are now five weights, X-Light, Book, Medium, Demi and Bold. Avant Gothic is avant-garde. ...”

This booklet presents Avant Garde Gothic in X-Light, Medium and Demi, in display and keyboarded film composition text settings from 8-point to 24-point. Richly illustrated with black and white examples of the type in use and many full page specimens (display and body settings) including an alternate character set and characters per pica table.

A good stapled softcover with moderate wear and light soiling to the covers and along the edges. A few bends and handling to the upper corner of the cover and pages throughout. Some fragile pages are pulled from the binding; be careful when opening flat.