Asymmetric Typography, 1967 by Jan Tschichold [Ruari McLean, 1st English translation]

Asymmetric Typography by Jan Tschichold, 1967. This is the 1st English translation by Ruari McLean of Tschichold’s seminal book Typographische Gestaltung published in Basel, Switzerland in 1935. Reinhold Publishing Corporation, New York in co-operation with Cooper & Beatty, Limited, Toronto, Canada. 6 x 9.5, 94 pages with English text. Printed and Bound in Toronto, Canada. Design by Jan Tschichold.

The author discusses in detail the application of asymmetric design to different printing methods such as gravure, offset and letterpress. With a Translator’s Foreword by Ruari McLean, an Introduction by W.E. Trevett, President Cooper & Beatty, Limited and Author's Note by Jan Tschichold. Featuring (23) detailed chapters including: Historical survey; Decorative typography; the meaning and aim of the new or functional typography; Types; Hand and machine composition; The word; The line; Emphasis in the line; Leading, length of lines and grouping; Indentation and line endings; Type sizes, headings and type mixtures; Jobbing work; The use of space; Tables; Rules; Colours; Paper; Posters; Richness of form; Abstract art; Typography, photography and drawings; The book today; and Other books by the author in print.

Illustrated throughout with black and white and some spot color examples including but not limited to: Jan Tschichold, Karel Teige, El Lissitzky, Wladyslaw Strzeminski, Laszlo Moholy-Nagy, and Josef Albers.

A very good or better blue cloth hardcover with only a hint of wear to the spine tips. In a good dust jacket with a toned spine and a few marks to the white covers. Light wear along the edges and folds with few small chips to the top margins. Interior pages are tightly bound and unmarked.