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Alphabet Thesaurus, Volume 3 Photo Lettering, Inc. [Edward Benguiat]
Alphabet Thesaurus, Volume 3 Photo Lettering, Inc. [Edward Benguiat]
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Alphabet Thesaurus, Volume 3 Photo Lettering, Inc. [Edward Benguiat]

Alphabet Thesaurus: Volume 3 by Edward Rondthaler and Staff of Photo-Lettering, Inc., New York City, 1971. Van Nostrand Reinhold Publishing Co., USA. 7.75 x 12.25, pp. 500, hardcover. Designed by Edward Benguiat and Victor Caruso.

This definitive, typographic thesaurus has been designed to help you visualize the innumerable variations through letter-by-letter proportioning. This volume was published as a new, convenient size and lighter weight than previous volumes and mostly limited to new material; yet still massive with close to 5,000 examples of Photo-Lettering's library. It also features a useful and simple Visual Index illustrated on the end papers; divided into 16 general categories representing the major sections. This is further supplemented with a detailed Alphabetical Index listing styles, designers, type names and alternate names.

The Alphabet Thesaurus includes meaningful text featuring: Foreword, Participating Letterers and Designers, Explanation of Indexes, Photo-Lettering Services, Custom Photo-Lettering, How to Order, Artron: Keyboard Lettering, Optical Effects, Photo-Quill and Hand Lettering, a tipped-in catalog for Spectrakrome, a color-matched preview print service and a full-page illustrating Letter-by-Letter Proportioning. Overall, a valuable and inspirational reference for typographers, lettering artists and designers.

A good, heavy volume with moderate wear and handling to the covers surface and edges. A yellow sticker on the upper right hand corner. A hard-to-find volume!