Alphabet Thesaurus: Volume 2 by Edward Rondthaler and Staff of Photo-Lettering, Inc., New York City, 1965. Reinhold Publishing Corporation, New York, USA. 9.25 x 12.25, pp. 936, hardcover. Designed by Edward Benguiat, Victor Caruso and Wilford Griffin.
This definitive, typographic thesaurus has been designed to help you visualize the innumerable variations through letter-by-letter proportioning. Published five years after the first Alphabet Thesaurus as a new, larger size and much heavier. It combines the best of new designs and the most important material from the first volume.
A massive reference with (44) Photo-Lettering Alphabet Showings including new sections featuring: Wood-type Revivals, Art Nouveau Xenontypes (some in color), Pop-Type, Whimzitypes and Jezebels, Decorative Borders, Cosmographs, Ziptops and others. Featuring a useful Visual Index of Categories on the end papers; divided into 18 general categories representing the major sections. This is further supplemented with a detailed Alphabet Directory and Alphabetical Index listing styles, designers, type names and alternate names.
The Alphabet Thesaurus includes meaningful text and sections devoted to: Editorial Foreword, Participating Letterers & Designers, Introduction to Volume Two, a tipped-in catalog for Spectrakrome, a color-matched preview print service, How to Use This Book, Trick Photography and Various Techniques, Photo-Lettering Operation, History of Photo-Lettering, and more. A professional and inspirational reference for typographers, lettering artists and designers.
A good, heavy volume with moderate wear, scuffing and handling to the covers, corners and edges. A slightly bowed front cover with soiling along the top, fore and bottom edges. With a loose spine hinge (i.e. text block has separated at the spine edge); but all pages remain clean and attached to the binding.