Advertisers Gothics Type Specimen, Barnhart Brothers & Spindler, 1923 [Robert Wiebking]

Advertisers Gothics Type Specimen, 1923. Barnhart Brothers & Spindler Type Foundry, Chicago, Saint Louis, Washington, Dallas, Omaha, Saint Paul, Kansas City, and Seattle. USA. 7.5 x 11, stapled with pp. 24 plus orange glassine endpapers and yapped wrappers. Typeface designer: Robert Wiebking.

“Advertisers Gothic is bold and brash, like the city it comes from, Chicago. It was designed by the accomplished German-American matrix engraver, Robert Wiebking, for the Western Type Foundry in 1917. As its name suggests, it was designed for commercial headliner work.”

Uncommon. “Advertisers Gothics; a unique design made with lowercase letters which do not descend below the line, affording a face larger than regular for the body.” Richly illustrated with black and white and orange featuringspecimens and design examples:Advertisers Gothics in Display, Gothic, Gothic Caps, Condensed, Condensed Caps, Outline, Condensed Outline, Superior Copper-Mixed Type (Tint Dot Borders, Black and Gray Borders, Checker Borders, Advertisers Borders, Tint Tile Borders), Color Panels No. 100 and No. 200 and excellent Cubist Colorets ... “the makings for striking and highly effective ornaments.” See all pages here and contemporary examples here.