[2 Volumes] Typography: Formation and Transformation and Macro– and Microaesthetics by Willi Kunz

(2) Volumes: Typography: Formation and Transformation; Introduction to typographic process, Willi Kunz, 2003. Verlag Niggli AG, Sulgen and Zürich, Switzerland. 10.5 x 9, pp. 160.Typography: Macro- and Microaesthetics; Fundamentals of typographic design, Willi Kunz, 1st ed., 1998. Verlag Niggli AG, Sulgen and Zürich, Switzerland. 10.5 x 9, pp. 172. Both English language editions. Design by Willi Kunz.

Using detailed principles and illustrated examples, these volumes demonstrate how modern typography, while firmly anchored in the past, can inspire new interpretations of visual ideas. Kunz’s theories and approaches are indispensable for understanding the process and practice of design.

“Developing authentic and original ideas demands careful observation of, and response to, technological, social, and environmental changes. It also requires independent thinking that is attuned to evolving attitudes and fresh experiences rather than cursory glances through history books and design annuals.” —Willi Kunz

Typography: Macro- and Microaesthetics discusses the typographic elements; the microaesthetic qualities of letters, numbers, and punctuation marks, lines, and geometric elements and their diverse applications. This book analyzes the design aspects of space, structure, sequence, contrast, form and counterform, and illustrates their function with examples from teaching and praxis.

Typography: Formation and Transformation demystifies typographic design by explaining how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they can express character and emotion. By mastering these basic principles, Kunz suggests the typographic designer can transform a purely utilitarian composition into a visually powerful statement that conveys both the intellectual meaning and emotional impact of a message.

Nearly fine hardcovers with fine and very good or better jackets. Highly recommended and should be included on all designers’ bookshelves!