1872-1972: 100 Years of Pirelli Visual Communication [Bob Noorda, Vanni Scheiwiller]

1872-1972: Cento Anni Di Comunicazione Visiva Pirelli [100 Years of Pirelli Visual Communication] curated by Bob Noorda and Vanni Scheiwiller, 1990. Libri Scheiwiller, Milano, Italy. 9.5 x 12.5, pp. 240, printed in Milan; Italian text. With Leopoldo Pirelli’s (Pirelli President) business card laid-in.

This seminal book traces a century of Pirelli graphic communications and product advertising. With an Introductory text by Jole de Sanna; Prefaces by Leopoldo Pirelli and Gillo Dorfles and chapters devoted to the early origins and developments thru pre/post-war Milan including sections dedicated to the 1950s and 1960s. With an excellent text on the evolution of the Pirelli logo by Vittorio Sereni and notes from the editor, Vanni Scheiwiller. 

Lavishly illustrated with more than 500 black and white and color images (photographs, catalogs, brochures, magazines, booklets, advertisements, posters, illustrations, trademarks, etc.) from many innovative designers, each with their own distinctive style including but not limited to: Erberto Carboni, Albe Steiner, Max Huber, Bruno Munari, Raymond Savignac, Armando Testa, Jeanne and Franco Grignani, Michael Engelmann, Studio Boggeri, Lora Lamm, Massimo Vignelli, Bob Noorda, Pino Tovaglia, Alan Fletcher, etc. This collection of Pirelli graphics is packed with inspirational and historical references.

An oversized, near fine dark grey cloth hardcover with a small ding at the bottom left hand corner and gutter to most pages. In a bright white dust jacket with only light wear along the edges. Includes the torn original publisher's plain cardboard slipcase.