World Trademarks: 100 Yrs. An International Collection of Symbol and Logotype Designs [2 Volumes]

World Trademarks: 100 Years., An International Collection of Symbol and logotype Designs of the Last One Hundred Years, 2 volumes edited by Rick Eiber, 1996. Graphis U.S., New York and Graphis Press, Zurich. 10 x 14.25, pp. 312 (Vol. 1) and pp. 328 (Vol. 2). Art direction and design by Rick Eiber and B. Martin Pedersen.

A significant compendium featuring more than 2,700 international logotypes and symbols published in two volumes; both with an extensive Master Index, Designers Index and Client/Countries Index.

The first volume features Alphabetical Trademark Designs, Illustrative Logos, Non-Roman Symbols & Logos, and Numerals. With a Publisher’s Introduction and an Editor’s Overview with text related to: an analytical view of trademarks, history and the future, design criteria, trademark classification and design credits.

The second volume features Figurative Symbols, Abstract and Geometric Symbols, Animal Symbols, Human Forms Symbols & Logos. With a Color Gallery including Color Discussion and Gallery Guide and Color Marks from Volume 1 & 2. With an Introduction and an Editor’s Historical Overview with text related to: olympic symbols (Lillehammer), foundations, metamorphosis and the evolution of trademarks, trademark classification and design credits.

A fine set of black hardcover cloth volumes with near fine dust jackets housed in the publisher’s original sturdy cloth covered slipcase. Remarkable and extensive reference material and inspiration; large and very heavy.