Official Graphic Art in Switzerland [Offizielle Schweizer Grafik, Arts Graphiques Officiels en Suisse] by Walter Bangerter and Armin Tschanen, 1964. ABC Verlag, Zurich, Switzerland. 10.125 x 10, pp. 184 with German, French and English text. Designed by Walter Bangerter.
The first, extensive look at the broad and contemporary (c. 1964) publicity published in Switzerland as it relates to the Federal Government.
With a Preface by the Head of the Swiss Department for Home and Cultural Affairs; an Introduction by General Manager of the Swiss National Tourist Office, along with section contributions and captions by the author related to: The Federal Office for Printed Matter and Material, Swiss Federal Railways, Swiss Postal, Telephone and Telegraph Authorities, Swiss National Exhibition, Swiss Industrial Fairs, Swiss Transport Museum (Lucerne), Swiss National Tourist Office, Swiss Red Cross, Swiss Foundation, Inter-Cantonal National Lottery, Swissair and others.
Heavily illustrated with more than (375) black and white and some color examples and photographs of Swiss: posters, booklets, stationary, brochures and more. An impressive representation and historical look at the distinctive and influential Swiss styles as they appeared in c. 1964.
A near fine glazed red hardcover with a hint of wear to the corners. Well preserved with bright, tight and clean interior pages.