Neue Grafik / New Graphic Design / Graphisme actuel: International Review of graphic design and related subjects edited by LMNV: Richard P. Lohse, Josef Müller–Brockmann, Hans Neuburg and Carlo L. Vivarelli, June 1960. Walter–Verlag AG, Olten, Switzerland. 9.75 x 11, pp. 64 plus covers with German, English and French text.
Published quarterly from 1958-1965 (17 issues, 18 numbers; issue 17/18 was a double issue), Neue Grafik was the most important journal responsible for disseminating contemporary and historical Swiss functional design ideas and philosophies. The journal’s sparse cover, rigorous structure and four-column grid (which extends to the interior pages) is designed entirely of text; meant to inform rather than illustrate the issues content.
Heavily illustrated with noteworthy content: The Propagation of American Culture in Foreign Cultures (USIS Exhibits Section, Paris) by Gérard Ifert, Recent Advertising Design as a Unity of Idea, Text and Form (Gerstner + Kutter) by Hans Neuburg, Packaging Design by Nelly Rudin, Recent New Year Greeting Cards by Hans Neuburg, and Recent Insurance Advertising by LMNV. Full-page advertising by Gerstner + Kutter, Olivetti and others.
A very good, original periodical with some handling and lightly soiled white covers and a hint of wear to the corners. Single issues available, please reach out if you are in search of a specific issue.