Neue Grafik / New Graphic Design / Graphisme actuel: International Review of graphic design and related subjects edited by LMNV: Richard P. Lohse, Josef Müller–Brockmann, Hans Neuburg and Carlo L. Vivarelli, June 1960. Walter–Verlag AG, Olten, Switzerland. 9.75 x 11, pp. 64 plus covers with German, English and French text.
Published quarterly from 1958-1965 (17 issues, 18 numbers; issue 17/18 was a double issue), Neue Grafik was the most important journal responsible for disseminating contemporary and historical Swiss functional design ideas and philosophies referred to as the “International Typographic Style”, “Swiss New Typography” and “Objective-Functional Typography”. The journal’s sparse cover, rigorous structure and four-column grid (which extends to the interior pages) is designed entirely of text; meant to inform rather than illustrate the issues content.
Heavily illustrated with noteworthy content: The Propagation of American Culture in Foreign Cultures (USIS Exhibits Section, Paris) by Gérard Ifert, Recent Advertising Design as a Unity of Idea, Text and Form (Gerstner + Kutter) by Hans Neuburg, Packaging Design by Nelly Rudin, Recent New Year Greeting Cards by Hans Neuburg, and Recent Insurance Advertising by LMNV. Full-page advertising by Gerstner + Kutter, Olivetti and others.
A near fine, original periodical with lightly soiled white covers and a mild diagonal crease to the front cover. Rare. Single issues available, please reach out if you are in search of a specific issue.