IDEA, The Magazine of International Advertising Art and Selling edited by Takashi Miyayama, Vol. 6, No. 31-36, six total issues, 1958–59. Seibundo-Shinkosha Publishing Co., Tokyo, Japan. 8.25 x 11.75, pp. 96 per issue with trade advertising. Primarily Japanese and English text for the major articles. Art direction by Hiroshi Ohchi with covers by individual designers.
An uncommon publisher's bound volume of six total issues. Heavily illustrated with black and white and some color. Excellent uncommon content (many Japanese works) with highlights including: Great Ideas of Western Man: Container Corporation of America; Danish Packaging; Herbert Leupin Posters; Exhibition of Japan Advertising Artists Club 1958; Typographic Design in the USA by Yusaku Kamekura; Exhibition of Japanese Advertising Art in Austria; Hans Haderek; The NIKA Commercial Art Exhibition; Direct Mail of Department Stores; Christmas Cards of Graphic Designers; Erberto Carboni; Art Schools in London; The Fifth Annual Awards Exhibit of Typographic Excellence (Type Directors Club New York); and much more. See IDEA Magazine for a detailed table of contents for each issue.
Very good original magazines with light handling and close tears along the margins. A small moisture spot has caused an area of light toning and ripples to the delicate paper of one issue. Bound in publisher's original cloth. An important magazine and uncommon in the United States.