Dot Zero No. 2 [Corporate Identity; Massimo Vignelli]

Dot Zero No. 2 [Corporate Identity; Massimo Vignelli]

Dot Zero edited by Robert Malone et al., No. 2, 1966. Published by Ralph Eckerstrom of Dot Zero Inc. for Unimark International and Finch, Pruyn and Company, New York. 9 x 12, pp. 48. Designed by Massimo Vignelli.

Published quarterly in New York, NY from 1966–68 in a total of 5 issues, Dot Zero was the important experimental quarterly for professionals in the fields of visual communication and design; an early critical voice for the design profession.

Featuring: Editorial Statement, Trademark Design by Jay Doblin, Corporate Identity as a System by Nan Adams (devoted to the Varian Corporation's design program by Unimark), Canadian Flag by George Bain, Museum Graphics by Allon Schoener, All That Glitters is not Stainless by Reyner Banham, Visual/Verbal Rhetoric by Gui Bonsiepe, Economics and Environment by Dr. John Kenneth Galbraith and Book Review: The Bettmann Portable Archive. Illustrated throughout with black and white.

A near fine journal, tightly bound with only a hint of wear.