Dot Zero No. 2, 1966 Corporate Identity and Trademark Design [Designer: Massimo Vignelli]

Dot Zero, No. 2, 1966. Edited by Robert Malone with Guest Editors Mildred Constantine, and Jay Doblin. Published by Ralph Eckerstrom of Dot Zero Inc. for Unimark International and Finch, Pruyn and Company, New York, NY. 9 x 12, 48 pp. Designed by Massimo Vignelli.

Published quarterly in New York, NY from 1966–68 in a total of 5 issues, Dot Zero was the important experimental quarterly for professionals in the fields of visual communication and design; an early critical voice for the design profession.

Editorial Statement by Robert Malone. Followed by excellent, critical contributions by designers, authors, educators, artists and curators: Trademark Design by Jay Doblin; Corporate Identity as a System by Nan Adams (devoted to the Varian Corporation's design program by Unimark); Canadian Flag by George Bain; Museum Graphics by Allon Schoener; All That Glitters is not Stainless by Reyner Banham; Visual/Verbal Rhetoric by Gui Bonsiepe; Economics and Environment by Dr. John Kenneth Galbraith; and a Book Review for The Bettmann Portable Archive. 

Illustrated throughout with one trade advertisement and black and white examples: logos and symbols, corporate identity systems and graphic standards manual pages, flags, museum graphics and more.

A very good journal with light handling and wear, mostly to the front cover and cover edges. Binding tight and interior pages clean.