Design Management Seminars: White Papers, 1989 [AIGA, Willi Kunz]

Design Management Seminars: White Papers, 1989. The American Institute of Graphic Arts, New York Chapter (AIGANY), 7.5 x 11, pp. 56. Preface by Willi Kunz, excellent design by Willi Kunz Associates Inc.

This booklet transcribes the valuable discussions of three seminars sponsored by the AIGANY. Kunz writes in the preface: “Graphic design is more than just an aesthetic discipline; it is also a business. The more successfully we manage the business side, the greater our impact as designers. Because the AIGA New York Chapter was preoccupied with the aesthetics of design and had not addressed the business side, I proposed a series of seminars on graphic design management in the spring of 1985 ... to provide Chapter members with a forum for discussing practice-related business issues, and to foster a dialog between designers, clients and suppliers in our quest to manage our design practices profitably.”

• Design Management V: Marketing Design Services — moderated by Ellen Shapiro, Shapiro Design Associates with panelists representing large corporate businesses: David Bither (Warner Communications), Jonas Klein (IBM), Robert Moulthrop (Deloitte Haskin & Sells), Sandra Ruch (Mobil), Edwin Simon (Pelican Group) and Kathleen Zann (International Paper).
  
• Design Management VI: Creatively Managing Creative People — moderated by Ed Gold, Author of The Business of Graphic Design with panelists representing leading LA, NY and Boston design firms: James Cross (Cross Associates), Richard Danne (Richard Danne & Associates), Alan Siegel (Siegel & Gale) and Michael Weymouth (Weymouth Design).
  
• Design Management VII: Effective Billing and Collecting — moderated by Ellen Shapiro with panelists representing leading NY design firms: Wilburn Bonnell (Bonnell Design Associates), Peter Bradford (Peter Bradford & Associates), Peter Harrison (Pentagram Design), D.K. Holland (Ross, Culbert, Holland & Lavery) and Dr. William J. Lawrence (Pace University Graduate School of Business).

A very good illustrated softcover booklet with a hint of handling, toning along the spine edge and a small tear at the top of the first few pages. Surprisingly uncommon!