Idea Special Issue: Saul Bass and Associates, 1979. Seibundo Shinkosha, Japan. 8.875 x 11.75, pp. 132. Printed in Japan with Japanese and English text. Layout Design by Saul Bass and Associates.
An extensive compendium with an excellent selection of case studies, each heavily illustrated with black and white and color and short captions. Laid-in is a typed signed letter (TSL) dated November 6, 1979 to Mr. Lou Dorfsman ... signed in ink by Saul with his personal stamp on an embossed Saul Bass letterhead.
With a Introductory section about Saul Bass & Associates, followed by thirteen sections devoted to corporate identification programs, packaging, film and film posters, social issues and more. The last few pages are questions and answers by Saul Bass and Herb Yager.
Corporate identification programs include: The Bell System, United Airlines, Continental Airlines, Frontier, Paul Harris Stores, Warner Communications, Rockwell International, Quaker, Celanese, Ticor, United Way, Avery International, Security Pacific Bank, Alcoa, Lawry’s Foods, Fuller Paints, Ajinomoto, Northern Paper Products, Burry’s Girl Scout Cookies, Dixie Paper Products, Quaker Cereals, Laura Scudder Snack Foods, and more more including: Theatrical and Film Posters, Design for Social Issues, Films: Theatrical Title, Film for Television, The Corporate Film and Stuff That Wouldn’t Fit Anywhere Else.
A hard-to-find, nearly fine softcover magazine with a hint of wear to the spine head and corners and slight bend to the front cover. Interior pages are bright with a sturdy binding. Recommended!