Signet Signal Symbol : Handbook of International Signs, 1970 [Walter Diethelm]

Signet Signal Symbol : Handbook of International Signs by Walter Diethelm in collaboration with Dr. Marion Diethelm, 1st ed., 1970. ABC Verlag Zurich, Switzerland. 10.15 x 10, pp. 228 with parallel German, French and English text. Printed in Switzerland. Graphic conception by Marion Diethelm, Walter Diethelm and Graphic arrangement by Walter Bangerter.

This extensive publication and reference deals with the subject of signs and symbols. “I am convinced that this book represents the first consolidated standard work dealing with this complex subject.” — Hans Neuburg, Preface

With (13) chapters: Presentation of the book, Safety — signs and traffic signals, Pictographic language, The sign as a cultural leitmotiv, Information media, Publicity for the public services, Raw materials and their refinement, The market needs marks, The logotype as a sign of identity, Sign competitions, and Terminology, Semiotic classification of signs and an Index of designers at the end. Generously illustrated throughout with black and white and color symbols, work examples, photographs and more. Part of the excellent ABC Verlag series.

A good glazed hardcover with light wear to the corners. There is some waviness to the corner of most pages and a split spine when laid flat (see photos). An alternative to the more expensive dust jacket edition.