On the road. Bob Noorda: traveling with a graphic designer [AIAP]

On the road. Bob Noorda: traveling with a graphic designer by Cinzia Ferrara and Francesco E. Guida in collaboration with Lorenzo Grazzani, 2011. AIAP Edizioni, Italy in partnership with the Touring Club of Italy (TCI) and Noorda Design. 6.5 x 9.5, pp. 172, with parallel Italian and English text. Heavily illustrated alongside excellent content by (15) individual contributors. 

Bob Noorda (Amsterdam, 1927 — Milan, 2010), created the graphic image for some of Italy‘s most important brands: Eni, Regione Lombardia, Coop, Feltrinelli and Mondadori to name a few including the subway signage systems for Milan, NYC and Sao Paulo. This unique publication focuses on a significant history of Italian graphics; Noorda’s enduring design for the TCI, for more than twenty years, where he reimagined and gave form to organization's identity.

Contents: (3) Introductory texts including a personal memory by Ornella Noorda. (6) essays on Noorda’s design philosophies and contributions: Form follows function: The visual identity system for the TCI; Reading and looking: Pictograms for the TCI; The tools of travel: Publishing activity of the TCI; Italian graphic design and the coordinated project: The role of Bob Noorda and Unimark, Milan; Style is the expression needed; and The importance of memory for a designer. (6) accounts by former assistants and collaborators: A good brand; Noorda’s beautiful world; The pursuit of synthesis; The legacy of good graphics; A teacher who didn‘t talk down; and Long live united Graphics! Lastly, a Chronology of Noorda’s designs for TCI and an Annotated Bibliography.

A very good softcover with light wear, a tiny bump to the corner but minor. Interior pages are unmarked and bright.