IDEA 154 — International Advertising Art Magazine, 1979 [John McConnell]

IDEA, International Advertising Art edited by Noboru Sakamoto, Vol. 27, No. 154, May 1979. Seibundo Shinkosha Publishing Co., Tokyo, Japan. 8.875 x 11.75, pp. 126 plus trade advertising. Japanese and English text. Cover design by John McConnell

Published since 1953, IDEA is a bi–monthly magazine dedicated to international advertising art, illustration, graphic design and typography. Heavily illustrated throughout in black and white and color and packed with excellent and uncommon Japanese and international content.

Excellent, uncommon content featuring: John McConnell by Shigeru Watano; The Fiorucci Graphic Studio by Harry Metzler and Naoko Nakayama; 1979 Japan Calendar by Kazumasa Nagai; Jimes Lienhart by Yoshi Sekiguchi; Calligraphy: Ikko Tanaka by Ryuichi Yamashiro; Graphics of GK Industrial Design by Wim Crouwel; Karin Blume by Shigeru Watano; Contemporary Packaging in Japan by Koichi Nakai; Tsurunosuke Fujiyoshi’s Tableaux by Nobuaki Yujobo; The Art Directors Club Hall of Fame laureates for 1978 by Shinichiro Tora; The Meaning of “Exhibition of European Posters” by Shigeo Fukuda; Expressions of Walls, Windows and Lattices: Tadashi Masuda by Teijiro Muramatsu; and; Here & There (industry news, etc.).

A very good, vintage magazine with light wear and a few dog-eared pages. Uncommon in the United States.