About U.S. — Experimental Typography ... The Age of Auto, No. 3 [Lester Beall]

About U.S. — Experimental Typography by American Designers: The Age of the Auto, No. 3, 1960. The Composing Room (Dr. Robert Leslie, Hortense Mendel and Aaron Burns), New York, NY. 6.75 x 9.5, pp. 16. Text or “librettos for exercises in typography” are written by Percy Seitlin. Excellent modern graphic design by Lester Beall.

The Age of Auto designed by Lester Beall is number three in a series of four, sixteen-page inserts reprinted from Der Druckspiegel, the graphic arts magazine published in Stuttgart, Germany. Conceived, edited and typeset in New York City and produced under the sponsorship of The Composing Room, Inc. Other volumes in this series are designed by: Gene Federico, Brownjohn, Chermayeff and Geismar and Herb Lubalin.

From the back cover: “In presenting experimental American typography to the European graphic arts community through the pages of Der Druckspiegel, we wanted to doubly utilize the opportunity offered by such a cultural exchange by 1) showing the work of American designers and 2) providing our European colleagues with something characteristically American to read about American.”

A near fine stapled booklet with only light wear to the letterpress printed wrappers.