About U.S. — Experimental Typography by American Designers: That New York, No. 2, 1960. The Composing Room (Dr. Robert Leslie, Hortense Mendel and Aaron Burns), New York, NY. 6.75 x 9.5, pp. 16. Text or “librettos for exercises in typography” are written by Percy Seitlin. Photographs by Len Gittleman, Raymond Jacobs and Jay Maisel. Excellent graphic design by Brownjohn, Chermayeff & Geismar.
That New York designed by Brownjohn, Chermayeff & Geismar is number two in a series of four, sixteen-page inserts reprinted from Der Druckspiegel, the graphic arts magazine published in Stuttgart, Germany. Conceived, edited and typeset in New York City and produced under the sponsorship of The Composing Room, Inc. Other volumes in this series are designed by: Gene Federico, Herb Lubalin and Lester Beall.
From the back cover: “In presenting experimental American typography to the European graphic arts community through the pages of Der Druckspiegel, we wanted to doubly utilize the opportunity offered by such a cultural exchange by 1) showing the work of American designers and 2) providing our European colleagues with something characteristically American to read about American.”
A very good stapled booklet with some light handling and wavy upper margins throughout. Includes its’ original, good condition uncommon mailing envelope and announcement card from The Composing Room, Inc. (not shown).